Here is my first recorded video cast. Its 10 minutes long, and I think out loud on second life marketing, and marketing in virtual worlds in general.
Here is the permanent link to this second life marketing video.
Marketing in Second Life, and other virtual worlds
June 27th, 2007 | Marketing Online, Ustream
3 comments ↓
Hello Patrick!
I was having the same Second Life ‘ventury itch’ last week (like probably many) and this is a great piece of wonderfully put together analytical thinking on what could be a ’short lived’ commercial platform.
I totally agree with you that virtual shop start up costs and network incompatibility make investment decisions for closed frameworks like Second Life a bit too heavy on the risk side. However I would still think that the shop could eventually offer a good return for the (short) life cycle of the closed network.
I guess that in the end it all comes down to the idea of the long awaited open standard human friendly Internet (e-commerce) navigation interface.
Whether Google will retain its crown and lead its development or whether it will come to existence from the gaming side is what has got a lot of us scratching our heads I believe.
This is a great blog. I do look forward to the improved lighting in your webcasts!
Greetings from Amsterdam.
Daniel
Hi Patrick,
Surely there are ways to make use of second life as a marketing tool without outlaying 60,000 euro up front?
Interesting points about the future of virtual worlds.
Brad
Hi Brad,
well the 60,000 euro figure comes from a couple of half life specialist marketing firms here in spain. To be fair, these firms are really just spin-offs from web agencies.
Well wht do you think can be done in half life on a shoe string budget?
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